Industries we build for
A website for your trade, not a template
The five industries below are the ones we know best. Each has its own page explaining what we build, why it’s built that way, and what it costs.
Why specialise at all?
Because the phrase “small business website” hides five completely different problems.
A motor garage is competing for people who are twenty minutes from booking somewhere. The website’s entire job is to be findable locally, look trustworthy in about four seconds, and make booking easier than ringing round. Nobody reads it. They scan it.
A life coach has the opposite problem. Nobody buys coaching from a stranger. The site is doing months of relationship-building in a single visit — who you are, how you work, who you help, what the first session is actually like. That takes reading, not scanning, and the layout has to earn it.
A blogger doesn’t need enquiries at all. They need pages that load instantly on a phone, an archive that survives ten years of posts, a clean run at ad and affiliate revenue, and an email list they own outright.
Those three sites share a stylesheet and almost nothing else. Building all of them from one template is how you end up with a site that technically works and never earns anything.
What stays the same
The engineering underneath doesn’t change, and it isn’t negotiable:
- Speed. Hand-built pages, no page-builder bloat. Core Web Vitals are a ranking factor and, more importantly, the reason people stay.
- Structure Google can read. Proper headings, internal linking and schema markup for your actual business type —
AutoRepair,Restaurant,Blogand so on. Not a generic block on every page. - Accessibility. Real contrast, keyboard navigation, labelled forms. It is the law for some businesses, good manners for the rest, and it correlates with everything Google likes.
- Mobile first. Most of your traffic, and nearly all of your urgent traffic, arrives on a phone.
Not on the list?
The five pages here are where we have the most pattern recognition, not a fence. We take on plenty of work outside them — trades, clinics, consultancies, tutors, photographers, small manufacturers.
The process is the same either way. We start by asking how people currently find and choose a business like yours, what they need to believe before they commit, and where you lose them today. If we can’t answer those honestly for your sector, we’ll say so rather than guess with your money.
What it costs
Pay-monthly plans run from £45 a month for a five-page site up to £120 a month for a shop or membership site — design, build, hosting, support and monthly changes all included, with nothing to pay upfront.
Prefer to own it? One-off builds start at £1495.
Common questions
Do you charge more for a specialist site?
No. The plans on the pricing page are the same whatever industry you’re in. What changes is the shape of the site you get for the money — which pages exist, what sits above the fold, and what the site is optimised to make happen.
We’re in two of these categories at once. Which page applies?
Plenty of businesses are. A café that sells beans online is hospitality and eCommerce. A coach with a serious blog is both. Pick whichever page describes where most of your revenue comes from — we’ll build for the overlap, and it doesn’t change the price.
Do you work with competitors in the same town?
We won’t take on two businesses competing for the same customers in the same area without telling both first. If you’re worried about it, ask when you enquire and we’ll check before quoting.
Can you rebuild the site we already have?
Usually, yes, and it’s often the better option because you keep whatever ranking history you’ve built. We’ll audit what’s there, keep the URLs that earn traffic, redirect the ones that don’t, and rebuild the rest properly.
If you only need the existing site hosted and looked after, that’s £15 a month.
Let’s build the site your trade actually needs
Tell us what you do and we’ll send you a straight answer: what your site needs, what it will cost each month, and how quickly it can be live.
No pressure, no jargon, no obligation. We usually reply the same working day.