Accountants & bookkeepers
Website design for accountants
Almost nobody leaves an accountant because the accounts were wrong. They leave because nobody answered the phone. A practice website that sells responsiveness and publishes its fees will take clients off firms three times its size.
How clients actually switch accountants
Switching is a chore, so it happens for a reason. Usually one of four: the fee went up without explanation, a deadline was nearly missed, the business outgrew a bookkeeper, or — most often — weeks of unanswered emails.
That means the person landing on your site is not shopping for accountancy in the abstract. They are a sole trader who has just had a letter from HMRC, a limited company director whose year end is in six weeks, or a landlord who has realised quarterly reporting is coming. Each arrives with a specific problem, a deadline, and a strong preference for someone who will reply.
The firms that win them do three unglamorous things: they say who they work with, they publish what it costs, and they make the first conversation free and easy to arrange.
What we build for practices
- Fixed monthly fees, published. The profession has largely moved to fixed packages and most websites still say “contact us for a quote”. A sole trader package, a limited company package, a landlord package, bookkeeping by transaction volume, payroll per payslip. Publishing them is the single biggest change most practice sites could make — it is what the searcher came for, and it filters out the people who want it for £150.
- A page per service. Self assessment, year-end accounts, corporation tax, VAT returns, bookkeeping, payroll, CIS returns, company formation, management accounts, R&D claims, capital gains on property. Self assessment accountant [town] is the search; a services list will not rank for it.
- A page per type of client. This is where small practices beat large ones. Contractors, landlords, e-commerce sellers, hospitality, tradespeople, dentists, freelancers — a page that names the client’s trade and talks about their actual tax problems converts several times better than a general one.
- Your qualifications, unambiguous. ICAEW, ACCA, AAT, CIMA or CIOT, your firm’s registration, and your anti-money-laundering supervision. “Chartered” and “chartered certified” are protected terms and we will write them correctly.
- The software you work in. Xero, QuickBooks, FreeAgent, Sage. People search Xero accountant near me specifically, and partner status is a ranking signal and a trust signal at once. Each gets a page.
- A free first conversation, easy to book. Not a form that promises a callback. A short, clearly bounded call — fifteen or twenty minutes, no obligation, here is what we will cover — with a calendar link if you want one.
- Switching, made to look painless. Explain professional clearance, the 64-8 authorisation, the ID checks, and that you handle it. People stay with a bad accountant mostly because they imagine the move is hard.
- Correct
AccountingServiceschema with services, area and hours.
Making Tax Digital is the opportunity of the next two years
Making Tax Digital for Income Tax brings sole traders and landlords above the income threshold into quarterly digital reporting, phased in from April 2026 and widening after that. A large number of them currently keep records in a carrier bag or a spreadsheet and have no idea it is coming.
Every one of them will need compatible software, a process, and somebody to explain it. They will start by searching, and they will search in the plainest possible terms: what is Making Tax Digital, do I have to report quarterly, MTD for landlords, MTD software for sole traders.
Right now that ground is held by HMRC guidance and software vendors. A practice that publishes clear, current, genuinely useful pages — who it applies to, from when, at what income level, what the quarterly cycle involves, what it costs to be ready — is positioned in front of a captive audience with a legal deadline. It is the best content opportunity accountancy has had in years, and it has an expiry date.
Your year is shaped by one deadline
31 January dominates everything. Enquiries climb through November, peak in the first half of January, and the people arriving then are frightened and in a hurry.
Two things follow. First, the self assessment page has to be ready by October, not built in December — rankings take months and the traffic will not wait. Second, that page should be explicit about your cut-off: the latest date you will accept a new return, what you need, and what you charge for a late one. Practices that leave this vague spend January turning people away on the phone.
The rest of the year wants different pages doing the work: year ends spread across March and December, VAT quarters, payroll year end in April, and company formations in no pattern at all.
Content that brings in clients
Tax questions are searched constantly by people who are anxious and have been reading forums. Clear answers from a named, qualified person rank well and convert better than anything else on the site.
- Do I need to file a tax return? With the thresholds, kept current.
- Sole trader or limited company — which is better for me? The most-searched question in the profession.
- What can I actually claim as a business expense? By trade, which is where it gets useful.
- How much should I set aside for tax?
- What does Making Tax Digital mean for me?
- I’ve had a letter from HMRC — what now?
Written for you, with the figures checked each tax year, from the Business plan upwards.
What it costs
Pay-monthly plans run from £45 a month for a five-page site up to £120 a month for a shop or membership site — design, build, hosting, support and monthly changes all included, with nothing to pay upfront.
Prefer to own it? One-off builds start at £1495.
Questions
Accountancy website questions
How much does a website for an accountancy practice cost?
Plans start at £45 a month with nothing upfront. Practices usually take the £75 Business plan, because the return comes from a page per service and per client type, and from content that has to be refreshed each tax year.
One-off builds start at £1495. Full detail on the pricing page. You will notice we sell the same way you probably do — a fixed monthly fee instead of a surprise invoice.
Should we really publish our fees?
Yes, and the usual objection — that every client is different — is handled by packaging rather than by silence. A sole trader package, a limited company package, bookkeeping banded by transaction volume, payroll per payslip, with a from-price and what sits outside it.
It does two things at once: it wins the comparison against the three firms who hid their fees, and it stops you spending initial calls on people looking for a £150 tax return.
We want a client portal. Can you build one?
We would link to one rather than build it. Your practice software almost certainly has a portal with the right security and audit trail, and a bespoke one holding client financial data is a liability we would not recommend taking on.
The website’s job is to send clients into that portal cleanly and to explain how to use it. Document exchange and e-signing stay where they are already compliant.
Is niching really worth it? We’ll take any client.
You can still take any client — niching is a marketing decision, not a trading restriction. But a page written for landlords, naming the problems landlords have, will out-convert a general page for every landlord who reads it.
Start with the trades you already have most of. You will have the knowledge, the examples and the confidence to write them properly, and they are the clients you are best at keeping.
Who writes the tax content, and how do we keep it right?
We write it and you check it. We are good at turning tax into plain English; we are not your technical reviewer, so figures, thresholds and anything advisory are confirmed by a qualified person at your end before it goes live.
Rates change every April, so the pages carrying numbers get reviewed each tax year as part of the ongoing time on your plan. Content with last year’s thresholds is worse than no content.
All our work comes from referrals. Do we need this?
Referrals are the best source of clients you have, and the website is what happens to them next. Someone recommends you, the business owner searches your name that evening, and a thin or dated site turns a warm introduction into a second opinion.
It also matters for the referral itself. Accountants get recommended by solicitors, IFAs and other advisers who are putting their own reputation behind it, and they look first.
How long until it brings in clients?
Enquiries from people already looking for you by name, and from referrals, improve immediately.
Search positions take three to six months to judge fairly, and the seasonality matters more here than in most trades: content aimed at 31 January needs to be live by autumn. Start in December and you are building for the following year. Anyone promising page one in a fortnight is guessing.
Other industries
We build for these too
Let’s build the site your trade actually needs
Tell us what you do and we’ll send you a straight answer: what your site needs, what it will cost each month, and how quickly it can be live.
No pressure, no jargon, no obligation. We usually reply the same working day.