Electricians
Website design for electricians
Most electricians’ websites are a list of services on one page. The work that actually pays — EICRs, EV chargers, rewires, commercial contracts — is searched for by name, and a bullet point has never ranked for anything.
How electrical work is actually found
Very little of it is an emergency. A socket stops working and it waits until Thursday. That makes electrical buying different from plumbing: there is time to compare, and the person searching usually knows the name of what they want.
They type EICR [town], EV charger installation [town], consumer unit upgrade cost, electrician for rewire. These are specific, commercial searches by people ready to book, and they are won by pages that match them exactly.
The second route is compliance. Landlords, letting agents and commercial premises have legal obligations with dates attached, and they go looking for someone to sign them off. That work repeats on a fixed cycle, which makes it the most valuable thing on your website if you build for it.
What we build for electricians
- Your registration, up front. NICEIC, NAPIT or ELECSA, with your number, plus a plain statement that your work is notified under Part P. Customers have been told to check a competent person scheme, and letting agents will.
- A page per job. EICRs, consumer unit upgrades, rewires, EV charge points, solar and battery storage, outdoor and garden power, fault finding, extra sockets and lighting, PAT testing, emergency lighting, fire alarm servicing. One page each, written for what people search.
- Prices where you can give them. An EICR on a two-bed flat, a consumer unit change, a standard EV charger install, PAT testing per item. These are near enough standardised that a from-price is credible, and publishing it is the single quickest way to stop fielding calls that were only ever price checks.
- A quote route for the rest. Rewires and commercial jobs need a visit. The form should take enough to let you judge it — property type, age, number of bedrooms, what prompted the enquiry — so you are not spending a call establishing the basics.
- Separate domestic and commercial. They are different buyers with different language and different decision speeds. A facilities manager looking for emergency lighting testing should not have to read about adding a socket in a kitchen.
- Photographs of finished work. A tidy consumer unit, a neat charger install, clean cable runs. This trade is judged on neatness and your photographs are the only evidence available before you arrive.
- Reviews on the page, with your Google rating visible at the point of decision rather than a click away.
- Correct
Electricianschema, covering services, area and hours, for the best shot at the local map results.
The two growth areas worth a proper page
EICRs and landlord compliance. Since 2020, rented homes in England have needed an Electrical Installation Condition Report at least every five years, and a copy goes to the tenant and on request to the council. That has created a large, recurring, deadline-driven market where the buyer is often a letting agent with a portfolio rather than a homeowner with one flat.
Build for the portfolio buyer. State your price per property and whether it drops by volume, how fast you turn the certificate around, whether you can carry out remedial work at the same visit, and how you handle access. Agents choose on reliability and paperwork, not on being cheapest, and almost nobody writes to them.
EV charge points. Demand is still climbing, the installs are quick and well paid, and the grant landscape — the chargepoint grants for flats, rented property and landlords — is confusing enough that whoever explains it clearly tends to get the job. If you are an approved installer, say which schemes you can claim under, what a standard install includes, and what makes a job non-standard before anyone has to ask.
Commercial contracts are the quiet half
Domestic work is visible and competitive. Commercial maintenance is neither, and it is where steady money lives: PAT testing, emergency lighting tested monthly and annually under BS 5266, fire alarm servicing under BS 5839, landlord and office EICRs, reactive call-out cover.
That buyer is a facilities manager, a practice manager or a pub landlord, and they are searching in working hours for someone who will turn up and produce the certificate. They want to see that you work with premises like theirs, that you carry the right insurance, and that there is someone to ring. Give them their own section and say so plainly.
Content that brings in work
Electrical questions are asked by people who are slightly worried and entirely unsure what things cost. Answer them properly and the pages earn for years.
- What is an EICR, how long does it take and what does a C1, C2 or C3 code mean?
- How much does it cost to rewire a house? With your ranges, by size and occupancy.
- Do I need to upgrade my fuse box? What a rewireable board actually means in practice.
- Can I install an EV charger myself? No, and the clear reason why.
- Why does my RCD keep tripping?
- Does my landlord have to give me an electrical certificate?
These are written for you from the Business plan upwards.
What it costs
Pay-monthly plans run from £45 a month for a five-page site up to £120 a month for a shop or membership site — design, build, hosting, support and monthly changes all included, with nothing to pay upfront.
Prefer to own it? One-off builds start at £1495.
Questions
Electrician website questions
How much does a website for an electrician cost?
Plans start at £45 a month with nothing upfront. The £75 Business plan is the usual choice, because the return here comes from having a real page for each job type and the copywriting behind it. Design, build, UK hosting, SSL, support and monthly changes are included.
One-off builds start at £1495 if you would rather own it. Full detail on the pricing page.
Which jobs should get their own page?
Anything with a name people search for and a price worth having. EICRs, consumer unit upgrades, rewires, EV chargers and PAT testing come first. Solar and battery storage if you are certified for it. Fault finding and small works can share a page.
The test is simple: if someone could type it into Google as a phrase, it deserves a page rather than a bullet.
Can I get letting agents through the website?
Yes, and it is one of the better reasons to have one. Agents need EICRs and gas and electrical paperwork on a cycle, they manage many properties, and they are looking for someone dependable rather than cheap.
What wins them is specific: price per property and whether volume changes it, certificate turnaround, whether you do the remedials, how you handle keys and access, and that there is one person to ring. A page written to an agent rather than a homeowner is unusual enough to stand out.
Should I show my prices when competitors don’t?
For the standardised work, yes — and the fact that competitors don’t is the argument for it, not against. Someone comparing four electricians for an EICR will ring the two who published a figure.
It also filters. Publishing your rate means the calls you get are from people who have already accepted it, which is worth more than a larger number of calls that end at the price.
I do solar and battery storage. Where does that sit?
Its own page, and treated as a considered purchase rather than a trade job. Buyers compare several quotes over weeks, want to understand payback, and are wary after years of poor selling in that market.
State your MCS certification, show installs you have completed, be concrete about what a system on a typical roof produces, and be honest about the properties where it does not stack up. Restraint reads as competence here.
Do I need a separate site for commercial work?
Almost never. A clearly separated section is enough, and it keeps all your authority on one domain rather than splitting it across two that each rank less well.
Two sites also means two of everything to keep current, which in practice means one of them goes stale.
How long until it brings in work?
Enquiries from people already looking for you by name improve immediately. The specific job searches — EICRs, chargers, rewires — take longer, because they are what everyone wants.
Expect movement in six to twelve weeks and a fair assessment at three to six months, with the Google Business Profile and reviews being worked on alongside. Anyone promising page one in a fortnight is guessing.
Other industries
We build for these too
Let’s build the site your trade actually needs
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